BlackBerry is seeing some preliminary signs of interest in the U.K. and on eBay for its new Z10 smartphone. BlackBerry's chief marketing officer, Frank Boulben, explained the smartphone maker's strategy -- which included a Super Bowl ad -- in an interview. Boulben said the next series of spots will focus on the Z10's new features. The company faces a particular challenge in India and Indonesia, two critical regions where it must navigate both the budget and luxury ends of the market.
Early signs of demand emerge for BlackBerry phones
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