"Mobile first" marketing strategies take center stage at MMA Forum

02/3/2013 | ClickZ

Businesses of many types are focusing their marketing strategies on mobile first, citing enhanced functionality and the ability to reach consumers wherever they may be, said attendees at this year's MMA Forum. More than 85% of marketers responding to a recent survey said they planned to increase their mobile spending. "Mobile has the potential to touch a user at every aspect of life. Mobile is everywhere; we use it in bed," said Crid Yu, vice president and managing director at ad network InMobi.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA