Value of free publicity from Super Bowl spots is growing

02/3/2013 | Wall Street Journal, The

Super Bowl advertisers continue to cite earned media -- free publicity from news, entertainment and social outlets -- as justifying their growing investments in the big game. Mercedes-Benz values all the talk about its commercial at $20 million, for example, up from Pepsi's estimate of the $10 million benefit it got from the 2002 game.

View Full Article in:

Wall Street Journal, The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY