Why you shouldn't apologize after a mistake

02/3/2013 | Fast Company online

Apologies are ineffective because they remind people of your mistake, they're unsatisfying to the people who have been wronged and they make it more difficult to find a solution, Shawn Parr writes. "People often demand an apology more as vengeance than as any way to improve matters. Instead, you need to be in a position of strength so that you can solve the problem and get past the screwup," Parr writes.

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