Esurance's Twitter victory is built on a mountain of cash

Esurance was the most-tweeted brand the night of the Super Bowl thanks to an after-game ad that promised to give away $1.5 million to a Twitter user. As of Monday, the company has garnered nearly 2.4 million tweets using its #EsuranceSave30 tag, the most used hashtag related to the game, according to Salesforce. Esurance is revealing the winner on the Wednesday episode of "Jimmy Kimmel Live!"

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