Esurance was the most-tweeted brand the night of the Super Bowl thanks to an after-game ad that promised to give away $1.5 million to a Twitter user. As of Monday, the company has garnered nearly 2.4 million tweets using its #EsuranceSave30 tag, the most used hashtag related to the game, according to Salesforce. Esurance is revealing the winner on the Wednesday episode of "Jimmy Kimmel Live!"
Esurance's Twitter victory is built on a mountain of cash
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