U.K.'s HSBC applies lessons learned to mobile strategy

02/3/2014 | Mobile Marketing Magazine

Having learned from its experience with online banking, British-based global bank HSBC is simplifying its approach to mobile by using a more unified code across devices, says HSBC's global head of digital, Josh Bottomley. The bank is still customizing its approach to various markets with 26 applications that aim to offer "meaningful functionality" in each instance, Bottomley said.

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