Why a slow approach is best in Africa's mobile market

02/3/2014 | How We Made It in Africa

Although the African mobile-equipped consumer market is huge, Deseré Orrill, co-founder of South Africa's Ole! Media Group, advises companies to go slowly in mobile marketing and stay within budget. Feature phones are the predominant device across the continent, she notes, offering three tips for more effective mobile ads.

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How We Made It in Africa

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