Wendy's, AOL Time Warner Ink Cross-Platform Deal

02/4/2002 | Direct Marketing News

Wendy's International has reached a multiyear, cross-platform deal with AOL Time Warner. Wendy's products are to be featured through targeted promotions on such TV channels as TBS Superstation, WB Network and TNT. Online, its products are to be featured on AOL, People.com and other magazine sites.

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