Ad execs respond to Microsoft's bid for Yahoo!

02/4/2008 | Wall Street Journal, The

A combined Microsoft-Yahoo! would become the leading Web company in terms of unique visitors according to data from Nielsen Online, but would sheer audience size alone be enough to attract marketers from rival Google? Two ad execs quoted in this article alternately suggest that Web portals in general need to offer cross-platform ad buys and allow marketers the ability to buy and place ads quickly.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, and Mamá
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA