Ad execs respond to Microsoft's bid for Yahoo!

02/4/2008 | Wall Street Journal, The

A combined Microsoft-Yahoo! would become the leading Web company in terms of unique visitors, according to data from Nielsen Online, but would sheer audience size alone be enough to attract marketers from rival Google? Two ad execs quoted in this article alternately suggest that Web portals in general need to offer cross-platform ad buys and allow marketers the ability to buy and place ads quickly.

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Wall Street Journal, The

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