Adidas puts users in charge with Originals push

02/4/2008 | Advertising Age (tiered subscription model)

Sneaker marketer Adidas is letting its customers run the show -- at least insofar as its "miOriginals" concept is concerned. Customers attending in-store workshops will be able to design custom sneakers. It's part of the company's "Celebrate Originality" campaign, which launches March 1 with a series of online claymation films about the brand's history and its upcoming product lines.

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