Analysis: How Yahoo! lost its way

02/4/2008 | Bloomberg Businessweek

Writer Robert Hof views the possible takeover of Yahoo! by Microsoft as both a "comedown" and an "object lesson" for a company that once held such promise. Despite "unmatched assets," including a huge base of registered users, Yahoo! failed to stay competitive with rivals leaving itself vulnerable to becoming merely a brand of an "old-guard technology titan," he writes.

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