Denny's: We do breakfast best

02/4/2008 | Promo Magazine

Denny's is using guerrilla-marketing tactics and TV ads featuring "Sopranos" actor Tony Sirico to try to win breakfast customers from an onslaught of quickservice competitors. "We've got a different attitude," Elizabeth Geer, senior director of advertising and merchandising at Denny's, said. "We're trying to reclaim what we really do best: Breakfast."

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