GoDaddy's banned Super Bowl spot lures 2M to the Web

02/4/2008 | Advertising Age (tiered subscription model)

Domain hosting firm GoDaddy is no stranger to seeing its ads banned by broadcast television networks. But when Fox refused to air an initial version of GoDaddy's Super Bowl spot featuring auto racer Danica Patrick and a bit of wordplay involving a beaver, the marketer posted the ad online, and then ran a retooled TV spot pushing viewers to its Web site. The result was a reported 2 million hits to on Super Bowl Sunday.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals