Kellogg introduces new whole-grain cereal product

02/4/2008 | Brandweek

Kellogg Co. will roll out Frosted Flakes Gold, a new cereal brand with more whole grains and 10 grams of sugar aimed at providing older children with longer-lasting energy. "Moms are looking for ways to incorporate whole grains into their kids['] diet, but they need whole grain options that taste great so kids will actually eat them," said Roxanne Bernstein, senior brand manager for Frosted Flakes. The marketing push for the new product includes a TV spot to be aired this week and an online campaign in collaboration with ESPN.

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