Report: Super Bowl advertisers ramped up search buys

02/4/2008 | Mediaweek · Advertising Age (tiered subscription model)

Although 70% of Super Bowl marketers timed paid search buys to their game ads, only a handful used their TV spots to steer viewers online, according to the 2008 Search Marketing Scorecard report from Reprise Media. Pepsi, CareerBuilder, GoDaddy and Tide were among the big game advertisers to maximize their search marketing investment, Reprise found.

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Mediaweek · Advertising Age (tiered subscription model)

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