Some marketers just happy to be in the game

02/4/2008 | STLtoday.com

SalesGenie.com's goal with its Super Bowl spots isn't to please marketing types, but to grab viewers' attention -- and boost sales, according to Vin Gupta, chairman and chief executive of parent company InfoUSA. Gupta writes the SalesGenie spots himself, and is undaunted by their poor reception among ad critics.

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