"Emotionally engaging" Super Bowl ad winners

02/4/2009 | Advertising Age (tiered subscription model)

Super Bowl spots from CareerBuilder and Cash4Gold, both of which reflected the collective anxiety over the economy, were the most "emotionally engaging" ads from the big game, according to research firm Innerscope. Spots for Castrol Oil, GoDaddy and Bud Light also made the top five in terms of emotional engagement, which used biometric vests as a measurement gauge.

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