New FTC guides could lead to crackdown on green marketing

The Federal Trade Commission's updated "Green Guides" are expected to set the table for the agency to crack down on green marketing claims that don't pass regulatory muster, according to this article. The FTC's "Guides for the Use of Environmental Marketing Claims" include definitions for terms such as "biodegradable" and "recyclable."

View Full Article in:

New York Times (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY