Study: Video watchers prefer ad options

02/4/2010 | Wall Street Journal, The

A new study from Publicis unit Vivaki found that viewers of online videos were more likely to sit through advertising when given a choice of what ad to see. Viewers clicked through to marketers' sites almost twice as much under the ad-selector option, and they were more likely to recall the ads they had seen, according to the research.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY