Subaru appeals to dog lovers with new campaign

02/4/2010 | Advertising Age (tiered subscription model)

Subaru this weekend will break a dog-centric ad campaign for its Forester vehicle. The spots, meant to appeal to American pet owners, will air against pooch-friendly programming such as Animal Planet's "Dogs 101," National Geographic Channel's "Dog Whisperer" and USA's presentation of "The Westminster Dog Show."

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