Posting stories to Facebook and Twitter may soon be a full-time job -- even at established media organizations, panelists at a Social Media Week event argued. Staying relevant and engaged in social spaces are musts for all media companies, they said, and it's often more work than individual reporters can handle. "If we're going to survive as an industry, we have to figure out new models. The old ways aren't working or they're working in very limited ways for a very limited number of power players," said Rachel Sklar of Mediaite.com.
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