3 tips for creating an effective mobile site

02/4/2011 | Mobile Marketer

Retailers that want to grow online sales this year should resolve to create effective mobile-optimized sites aimed at the small but fast-growing group of consumers making the shift to m-commerce, writes Appitalism CEO Simon Buckingham. His three tips include keeping it simple for smartphones' small screens, choosing the right tech tools and understanding the three-click rule.

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