1 in 5 owners bought an HDTV to watch the Super Bowl, according to CEA study

02/4/2013

Nearly a quarter of HDTV owners in the U.S. (22%) purchased their televisions for the specific purpose of watching the Super Bowl, according to the forthcoming Sports and Technology Study V by CEA. No other sporting event comes close to prompting that many purchases of HDTVs. Super Bowl fans use both televisions and Internet-connected devices to follow the game. Of the 70% of online U.S. adults who planned to follow the game, 53% said they were planning to watch live in high-definition, with 21% planning to watch live in standard definition. Read more on CE.org.

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