Adobe has a morning-after answer to Super Bowl spots

02/4/2013 | Adweek

A Goodby, Silverstein & Partners commercial for Adobe Marketing Cloud starring a chimp and a horse makes light of Super Bowl spending habits and touts the virtues of running spots online. "It's way cheaper to run it online, 'cause then they'll know who sees it and whether it works," says the monkey. "Metrics, not myths" is the tagline. "Advertising people will chuckle that it was Goodby that made this spot -- the same agency that had such great success using a chimp in E*Trade's Super Bowl spots more than a decade ago," writes Tim Nudd.

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