Building a companywide B2B social media team

02/4/2013 | (U.K.)

Marketing, sales and some customer-facing employees should all be involved in business-to-business social media efforts, Bob Apollo writes. Sales, in particular, should realize the value of Nimble and other programs that integrate customer-relationship management with social data. Broad involvement in social media requires unifying the participants' presence as positive and professional for sharing and teaching, not selling. Use clear guidelines to encourage employee creativity without stifling them with a top-down approach, Apollo advises.

View Full Article in: (U.K.)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY