Chrysler, Taco Bell win the hearts and minds of ad execs

02/4/2013 | Wall Street Journal, The

Chrysler spots in which Oprah Winfrey voiced a tribute to American troops coming home and Paul Harvey talked about the virtues of farmers, as well as a Taco Bell ad with elderly people escaping a rest home to party, were among the favorites during this year's Super Bowl, according to a Wall Street Journal survey of ad pros and consumers. In contrast, BlackBerry's crucial spot for its new phones and operating system missed the mark: "Instead of focusing on phone features, the spot showed what the device doesn't do," writes Suzanne Vranica.

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