Critic: Super Bowl ads largely missed the mark

This year's crop of Super Bowl ads, despite a few standouts from Bud Light, Mercedes-Benz and Taco Bell, failed to impress advertising columnist Stuart Elliott. The ads "represented a missed opportunity for marketers and agencies to demonstrate that they had at least some understanding of how contemporary consumers think and behave," he writes. "Alas, the so-called creative minds of Madison Avenue chose once again to fall back on familiar strategies and themes that would have appealed more to viewers during the Eisenhower, Nixon, Reagan or Clinton administrations."

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