History works to retain its majority-male audience

02/4/2013 | Adweek

History is taking steps to maintain its demographic ratio of 67% men and 33% women by shifting new episodes of its most popular programming to the post-NFL season in March and adding scripted shows. The latter include the 10-episode "The Bible" and nine-part "Vikings" series. Starz and Syfy are also taking steps to draw in young men, who are "more screen-neutral" than average viewers and are tapping the Web, mobile and gaming consoles for entertainment, according to Francois Lee, senior vice president at MediaVest Worldwide.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA