How mobile is changing the way e-tailers look at shopping carts

02/4/2013 | eMarketer

The rise of mobile platforms is changing the way that people shop, and leading many people to browse on one device before making a final purchase on another, according to an eMarketer report. That means that abandoned shopping carts don't necessarily reflect lost purchases, the report argues. "Retailers should reimagine shopping carts, combining the functions of a shopping list with those of a shopping basket," it adds.

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