Loyalty programs vs. daily deals

02/4/2013 | Restaurant-Hospitality.com

Daily deals abound in the digital age, but recent research indicates less-pricey customer loyalty programs may be a better bet for building long-term customer relationships. Consumers are likely to dine more often at restaurants that offer loyalty programs, and 65% of them say they're more likely to recommend those places to their friends, according to a survey from Loyalogy.

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