Pay walls aren't one-size-fits-all, Guardian CEO says

02/4/2013 | Nieman Journalism Lab

Deciding whether a pay wall is right for a publication requires analysis of the audience and the willingness to get creative, says Andrew Miller, CEO of London's Guardian newspaper. Miller says that while charging for content may work for papers with a large local audience or those that provide niche coverage, a publication with international readership like The Guardian may be better served by engaging advertisers with a large audience and limiting fee-based content to specialized products such as an iPad application.

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