Pepsi pokes at "Coke Chase" in video; Coca-Cola responds

02/4/2013 | Adweek/AdFreak blog

Pepsi looked to knock down Coca-Cola's "Coke Chase" commercial aired during the Super Bowl by releasing a video hours before the game featuring actors supposedly in the Coke spot trying to extract a Pepsi Next from a broken vending machine. Coke quickly issued a response video, mentioning that "imitation is the most sincere form of flattery."

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