Turning a coveted domain name into a valuable business

02/4/2013 | Inc. online (free registration)

After attending a conference that touched on the importance of domain names, Jesse Stein snatched up the rights to SportsMemorabilia.com for $12,500. Stein hired a knowledgeable executive team and emphasized the importance of using SEO to get a favorable ranking on Google. The company, which Stein bought in 2006, took in $19.5 million last year.

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