Turning e-mail marketing into art

02/4/2013 | Multichannel Merchant

What story is your e-mail campaign telling about your brand? Print out a month's worth, start reading and figure out how to craft a more compelling approach, advises Bronto Software's Jim Davidson. "As you evaluate your emails for opens, clicks and purchases, also consider how storytelling perspectives can influence engagement, brand perception and promotional effectiveness," he writes.

View Full Article in:

Multichannel Merchant

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Senior Marketing Manager - Media
Shoe Carnival, Inc.
Evansville, Indiana
Ralph Lauren
New York, New York
Sr. Financial Analyst
Orchard Brands
Beverly, Massachusetts
Customer Insights Manager
The Exchange
AAFES HQ, Dallas, Texas
Branch Manager
Crescent Electric Supply Company
Fort Dodge, IA