Turning e-mail marketing into art

02/4/2013 | Multichannel Merchant

What story is your e-mail campaign telling about your brand? Print out a month's worth, start reading and figure out how to craft a more compelling approach, advises Bronto Software's Jim Davidson. "As you evaluate your emails for opens, clicks and purchases, also consider how storytelling perspectives can influence engagement, brand perception and promotional effectiveness," he writes.

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Multichannel Merchant

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