TV Guide credits app relaunch for recent success

02/4/2013 | Mobile Marketer

TV Guide says the use of smartphone and tablet TV Guide Digital applications is leading to record-breaking usage, with 8.5 million installs and an active-user base of 2.5 million. The publisher relaunched its iOS app in August and has seen double the users for such features as Watchlist. "We know that people are using our apps to discover and they're watching videos via our apps," TV Guide Digital CEO Christy Tanner says.

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