WOMM key to fostering brand recognition

02/4/2013 | StartupSmart.com.au (Australia)

Word-of-mouth-marketing can speed up the branding process, which requires a customer repeatedly hearing about a brand before the brand message takes hold, writes marketing agency founder Michael Halligan. "Combine the trustworthy recommendation of a friend or respected figure with regular exposure through other forms of marketing and your brand could spread like wildfire," he notes.

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