Study your customers to create valuable marketing content

02/4/2014 | Entrepreneur online

Pumping out low-quality content isn't enough to achieve outstanding marketing results, writes Eric Siu, CEO of Single Grain. "If you really want to be successful online, you've got to be sure each of these words and articles fill a defined purpose on your website," Siu writes. Start by figuring out how your target customers make their purchasing decisions, then develop content designed to help them through every step of the process, he writes.

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