Marketers Go For Wacky Colors To Lure Young Eaters

02/5/2002 | Seattle Times, The

Marketing experts say young consumers play a key role in determing how the estimated $290 billion of annual household spending is done. H.J. Heinz has successfully taken a big part of the multibillion-dollar market with its EZ Squirt Blastin' Green ketchup. Heinz followed kids' two recurring suggestions: create a squeeze bottle they can doodle with and make the ketchup green.

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Seattle Times, The

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