Bud ads score with Super Bowl viewers

02/5/2007 | USA Today

While this year's crop of Super Bowl ads featured a lot of crass humor, viewers were drawn to a more sweet and gentle kind of comedy evident in two ads for Anheuser-Busch brand Budweiser, one featuring dancing animated crabs genuflecting before a cooler of beer, the other starring a stray mutt who turns his luck around thanks to a happy accident. They placed first and second respectively on USA TODAY'S real-time focus group ranking of Super Bowl ads.

View Full Article in:

USA Today

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY