Lola seeks to become global hub for Hispanic market

02/5/2007 | Advertising Age (tiered subscription model)

Interpublic Group's Lola (Lowe Latina) aims to become a creative network for the Hispanic and Latin American market in the way that Bartle Bogle Hegarty is an English network and Wieden + Kennedy is an American one, according to its chairman, Fernando Vega Olmos. The unit's new Madrid office will serve as a hub for Lola's global efforts.

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