Ad trade groups to FCC: Don't rush to judgment on product placement

02/5/2008 | Broadcasting & Cable

The American Association of Advertising Agencies and the Association of National Advertisers, in a meeting with FCC Commissioner Robert McDowell, urged the agency to seek more information about TV product placements before considering embarking on any sort of policy change, adding that the commission's current sponsorship-identification rules are doing the job.

View Full Article in:

Broadcasting & Cable

Published in Brief: