Danone, Weight Watchers to open weight-loss business in China

02/5/2008 | Boston Globe (tiered subscription model), The

Weight Watchers International has entered into an agreement with Groupe Danone to launch a weight-management business in China. The venture will focus on Weight Watchers' weight-loss method -- which involves weekly meetings and weigh-ins and a low-fat, low-calorie diet -- and will bank on Danone's experience in the Chinese market. Retail operations are expected to begin in the next year.

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