Dairy Queen executive talks about value menu

02/5/2009 | Brandweek

Dairy Queen International's chief brand officer, Michael Keller, talks to Brandweek about the company's new value menu, its foray into gaming and how the frozen-treats business is faring. Of the game, "DQ Tycoon," he says, "A lot of people dream about the idea of owning their own Dairy Queen, and this gets you a little bit closer to your dream."

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