Google's Latitude has mobile-marketing potential

02/5/2009 | MediaPost Communications

Google's newly launched location-based social networking service Latitude is pitched as a way to keep in touch with friends and contacts, but also has mobile marketing implications, this article says. Dave Tan, VP of content solutions at Resolution Media, said, "From the social networking/tracking perspective, Google is playing catch-up to Loopt, but the long-term aspect of Latitude as another advertising conduit certainly makes it very interesting for many marketers."

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