Taking control of your SERP

02/5/2009 | Wall Street Journal (free content), The

SERP is search-optimization jargon for "search-engine results page." Journalist Julia Angwin decided she'd had enough of a 2005 article dominating her personal SERP and decided to take action. One easy tip is to focus on creating a lattice structure among Web pages -- linking a Twitter page to a blog to a social network profile, for example -- to improve page-ranking in Google.

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Wall Street Journal (free content), The

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