Canadian grocery chain aims for sustainable-only seafood selection

02/5/2010 | MarketingMag.ca (Canada)

Loblaw, a Canadian supermarket chain, said it will no longer sell varieties of seafood deemed to be unsustainable, including skate and Chilean sea bass. The company has partnered with Greenpeace and the Marine Stewardship Council to ensure that its seafood selection is 100% sustainable by 2013.

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