On cell phones, bar codes becoming hot feature

02/5/2010 | Bloomberg Businessweek

Companies like Scanbuy and JagTag are part of one of the hottest mobile-phone sectors today by way of their bar code technology that advertisers and content providers see as an ideal way to reach consumers, according to a report. The Weather Channel reports that downloads of one of its mobile applications has risen 20% since starting a campaign in which an on-screen bar code can be scanned by viewers' phones held up to the screen.

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