MTV looks to ramp up digital-ad sales

02/5/2010 | ClickZ

MTV's digital-ad-sales team is looking to re-energize its efforts in the areas of integration opportunities, enhanced targeting and branded content, according to this report. Kevin Arrix, executive vice president of digital advertising at MTV, said the timing is optimal for the initiative: "The marketplace is pretty strong; we see a lot of momentum on the back half of Q1."

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