Can Komen shrug off its self-inflicted wounds?

02/5/2012 | Advertising Age (tiered subscription model)

Susan G. Komen for the Cure, the pink-ribbon breast-cancer charity, became "the New Coke of nonprofits" last week after cutting funding to Planned Parenthood, writes Alexandra Bruell. Komen officials were caught off guard by accusations that they were playing politics with women's lives and failed to offer a swift response to the burgeoning crisis. "[I]ts reputation ... and the stability of its relationships with corporate sponsors hangs in the balance," Bruell warns.

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